LINDEN ALSCHULER & KAPLAN, INC. PUBLIC RELATIONS 1251 Avenue of the Americas New York, NY 10020 Tel (212) 575-4545
LISA LINDEN
STEVEN ALSCHULER
LLOYD A. KAPLAN
COLLEEN ROCHE
HANNAH K. ARNOLD
SUZANNE DAWSON

LISA LINDEN, CEO
Lisa Linden, CEO of Linden Alschuler & Kaplan, Inc., is one of the top public relations professionals in the field, having helped scores of clients to define themselves, communicate effectively, build their brands and identities, and develop strategies that yield high-impact publicity. With 30 years of experience in the private and public sectors, she has advised high profile political figures, having held key consulting and staff positions on Presidential, Congressional and statewide campaigns. She and her firm have developed and implemented results-oriented public relations programs for a diverse group of clients, including business and political leaders, prominent public and private companies and non-profits.

Prior to co-founding her firm, she was a Senior Vice President at Howard J. Rubenstein Associates, Inc. Prior to that, she was Deputy Chief of Staff and Press Secretary to State Senator Roy Goodman. Ms. Linden also served as Press Secretary to the U.S. Senate Small Business Committee in Washington, DC, chaired by then-U.S. Senator Lowell Weicker, Jr., where she publicized the activities of the committee, its 19 Senators and its Chairman. She is a member of the Board of Directors and Executive Committee of NYC & Company, the City’s convention & visitors' bureau. As Co-Chair of the Crisis Communications Committee, she played a key role in the post September 11th media events that have helped tell the story of the City's tourism industry comeback. She is a member of the Boards of Directors of the New York League of Conservation Voters, The NYLCV Education Fund, the Manhattan Chamber of Commerce, and the Broadway Association. She is an Associate Partner of the Partnership for New York City.

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STEVEN ALSCHULER, President
A leading communications strategist, Steven Alschuler consistently conceives innovative public relations programs that enhance clients' business plans and advance them toward their overall objectives.He has devised and implemented highly effective campaigns for scores of clients in the fields of law, public affairs, crisis management, professional services, education, health care, issue management and a variety of others. For over two decades, his forward-thinking, results-oriented approach has enabled hundreds of companies - from little known start-ups to global corporations - to reach and influence key audiences, improve their market positions and shape their images through targeted, high-impact media exposure.

Mr. Alschuler writes and speaks frequently on issues related to public relations and communications. He is included in the "2000 Outstanding Writers of the 20th Century" by the International Biographical Centre, has co-authored a book on national health issues, and has written numerous articles on behalf of clients which have appeared in prominent newspapers and publications.

Prior to co-founding this firm, Mr. Alschuler was a Senior Vice President at Howard J. Rubenstein Associates, Inc. Prior to that, he served as Press Secretary to New York State Senator Roy Goodman, the State Senate Committee on Investigations, Taxation, and Government Operations, the Legislative Commission on Public-Private Cooperation and the Special Committee on the Culture Industry. Mr. Alschuler is listed in Who's Who in America , Who's Who in the World and Who's Who in Finance and Industry.


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LLOYD A. KAPLAN, Chairman
A top strategist, writer and problem solver, Lloyd Kaplan has met the public affairs, publicity and crisis management needs of a wide range of highly visible institutional, corporate and non-profit clients. He played a major role as chief of staff to First Deputy Mayor John Zuccotti at City Hall in the crucial campaign to restore the city's credibility in the aftermath of the fiscal crisis-and again, in the private sector, to bolster downtown after 9/11. He has guided the course of publicity for key residential and commercial developments throughout the region and planned defining events and awards ceremonies for some of the leading artists of our times. He has worked with outstanding business, government and civic leaders, major architects, designers and authors. He has also written for mayors, governors and national leaders over the course of a career spanning more than three decades.

Formerly Executive Vice President at Rubenstein Associates, he was Deputy Housing Commissioner for New York State, Chief of Staff at City Hall for First Deputy Mayor John Zuccotti, Special Assistant to New York Mayor Abraham Beame and Director of Public Affairs for the New York City Planning Commission. He has served on the Mayor's Panel to Improve Police Management and the Citizen's AIDS Commission and has taught at several universities. A graduate of New York University, he has a Master's degree from Yale University.

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COLLEEN ROCHE, Principal - Managing Director
Throughout her career, Colleen Roche has built a reputation as an insightful communicator, skilled writer and editor, crisis communications expert, and able manager. She has excelled as a media strategist, and has developed expertise in press relations, event planning and crisis management. As leader of Linden Alschuler & Kaplan's not-for-profit / government affairs group, she has placed significant stories for her clients in the Wall Street Journal, New York Times, Washington Post, USA Today, Los Angeles Times, Associated Press, International Herald Tribune, Atlanta Journal Constitution and New York Magazine, among other publications. Her clients have also appeared on local and national television and radio including 60 Minutes, The Today Show, CBS Evening News with Katie Couric, CNN, FOX National News, Good Day New York, NY1, and NPR's All Things Considered.

Ms. Roche came to the firm in April 1999 having served for four years as Press Secretary to Mayor Rudolph W. Giuliani, where she ran one of the busiest press operations in the nation. Always professional and composed, Colleen juggled the demands of City Hall while overseeing the press offices for dozens of other city agencies. Prior to her City Hall experience, Ms. Roche served in the Cuomo Administration as Communications Director for the New York State Division of Criminal Justice Services honing her skills as press secretary, writing speeches and op-eds, and creating and designing annual reports, newsletters, and other publications. While Deputy Director of Public Information for Robert M. Morgenthau, New York County District Attorney, she handled press on some of the most sensational crimes and complex investigations in recent New York City history.

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HANNAH K. ARNOLD, Principal - Senior Executive Vice President
A communications strategist, publicist and writer, Hannah Arnold spearheads creative and effective communications campaigns on behalf of a range of clients seeking to raise their profiles, navigate special situations, manage crises and advance their goals. Ms. Arnold's clients have included Fortune 500 corporations, major national law and professional services firms, consumer products companies, organizations undergoing restructurings as well as prominent associations. She combines an extensive knowledge of the media, a substantive understanding of her clients’ needs and an energetic approach to produce meaningful results.

An experienced writer, Ms. Arnold has worked with clients to create nearly every form of written communication, including op-ed pieces, contributed articles on a variety of business, financial and legal topics, white papers, speeches and press materials. She has also developed strategic internal communications programs, enabling organizations to convey information in a way that helps to shape perceptions of key constituencies, from employees and customers to investors and business partners. Ms. Arnold has written on the importance of communications in the bankruptcy process for publications including the Bankruptcy Strategist. She also authored the historical introductions to The Twinkies Cookbook and The Wonder Bread Cookbook, books she conceived and that were published by Ten Speed Press. Previously, Ms. Arnold served as press secretary to New York State Senator Roy M. Goodman, the Senate Committee on Investigations, Taxation and Government Operations, and the Senate Special Committee on Arts and Cultural Affairs.

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SUZANNE DAWSON, Principal - General Manager
Suzanne Dawson has a rich background in corporate communications, having worked with many prominent companies across a full spectrum of industries including financial and professional services, commercial real estate, transportation, utilities and energy, healthcare, retail & consumer and private equity. With a wealth of experience and relationships in the business and financial media, Suzanne spearheads PR campaigns for clients that help them build and maintain competitive advantage and market share. She is a strategic communications advisor, specializing in CEO positioning, corporate brand building, corporate governance, corporate responsibility, mergers and acquisitions and crisis situations for US and multinational companies. In recent years, Suzanne has counseled clients in a number of high profile transactions and corporate events.

Her clients are frequently featured in top-tier national and international media, and leading trade publications including: The Wall Street Journal, The New York Times, USA Today, Financial Times, International Herald Tribune, Barron’s, Bloomberg BusinessWeek, FORTUNE, Forbes, Investor’s Business Daily, U S News & World Report, The Economist, Newsweek, TIME, Associated Press, Dow Jones, Bloomberg, Reuters, CFO and many others. Her clients also appear regularly on CNN, CNBC, FOX, MSNBC, PBS, BBC, Bloomberg TV, ABC, CBS, NBC and National Public Radio.

Prior to joining Linden Alschuler & Kaplan, Suzanne was Director of Media Relations at Gavin Anderson & Company, an Omnicom company, where she specialized in generating high-profile media coverage for major international corporations and CEOs, positioning them in top-tier press on a daily basis.

Previously, Suzanne was Director of Corporate Communications for an international oil investment company which partnered in a joint venture in the former Soviet Union. She served as key media contact and spokesperson, directing all contact with government officials, shareholders, analysts, and the financial and business press. She also previously worked for Warner Cosmetics (division of Cosmair, Inc.) as Assistant Manager for Public Relations, launching special events and managing media relations.

Prior to moving into public relations, Suzanne was a ship broker for tanker vessels engaged in worldwide oil trade. Her clients included major oil companies, large independents and ship owners.

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